Like the thundering proclamations of an omnipresent god, whenever Google announces a new update it sends marketers scurrying to update their websites, praying for mercy. …
Cynics are quick to deride augmented reality, or AR, as a marketing gimmick – as discussed in this previous bda post. An impressive gimmick, they …
Ambush marketing campaigns often raise a smile because they represent a wily upstart getting one over the corporate suits. But for event organisers, ambush marketing …
You’d think a traditional business like a bakery wouldn’t need to worry about social media. After all, who’s going to post an update about a …