Does your website track visitors with cookies? Have you told them? If not, you could be facing a hefty £500,000 fine. It’s been a month since the new cookie consent law came into force, but it’s still leaving many scratching their heads in confusion.
What are cookies?
Cookies are simple text files that websites store on your local computer to provide a smoother experience. This can include innocent details about what’s in your shopping basket, your login information and preferences. However, what gets people annoyed is when details are stored on browsing history so that advertisers can target your interests. Whilst this makes business sense, many users don’t like the idea of advertisers being able to manipulate the user’s web experience in this way, hence the new law.
What should I do about it?
A call out box or button – If your website is built with WordPress, Drupal7 or Magneto then you can use the Cookie Control plugin to create a small compliance form in the corner of your website. Another option is to create an eye catching button at Cookieq to put in your header or sidebar.
If this is the first time you’ve heard about the legislation, you’re not alone. But burying your head in the sand is never a good idea, and compliance can, in fact, be a marketing opportunity.
Demonstrating to visitors that you fulfil your legal obligations and take an ethical approach to business can only be a good thing, particularly when building trust is intrinsic to your website’s success at converting browsers into buyers.