Richmond RFC is a rugby union club based in Richmond, London. Formed in 1861, it is a founding member of the Rugby Football Union. In March 2014, bda client Arthur J. Gallagher International (AJG)began sponsoring Richmond Football Club to build an increased presence across the UK, targeting the rugby-watching community. As part of this, AJG asked us to pitch against two other agencies in a bid to win the creative and website build for the sponsorship package.
Power in partnership
We won the pitch with our ‘Power in Partnership’ campaign. This encompassed a new suite of online and offline advertising, using action shots of players on the pitch carrying high-value goods instead of a rugby ball. The message was simple: if you are a consumer or a small-to-medium-sized business, protect your high-net-worth goods with AJG.
We also created and launched a new responsive and adaptive online portal to support the sponsorship campaign. We attracted traffic to the site by promoting a competition to win tickets for the Six Nations 2015 England v France rugby match. At the same time, visitors to the microsite were also able to book meetings with an insurance specialist.