Inspiring students with social media
Truly inspiring content seen 4.1 million times, prompting responses by 206,000 people from a niche audience, and driving 180,000+ visits to the campaign webpage… All within just nine days, at an average cost of less than a penny a click.
Avid, a leading provider of audio and visual (AV) technology, wanted to reach and engage with students – a key audience group for the AV industry. But doing so is an art – and a science – so Avid called on Thinkbda to provide research, strategy, content, execution and analysis.
The plan: getting students to show in video what inspires them, incentivising them with prizes they’d love, and all the while raising Avid’s social media presence and following.