Pension Tension at the British Medical Association
“Pension Tension” screams the young MD in our 1950’s take on one of today’s biggest career issues for doctors.
With Government reforms taking a swipe at MD’s pensions, the British Medical Association went digital to fight back. The call to action was, quite literally, action (of the industrial kind).
A combination of strategic thinking and off the wall imagery articulated the BMA’s position on pension reform and the planned industrial action. While for younger doctors in particular, the campaign highlighted the length of time they’d now have to work – typically a lot longer!