CABA Christmas Campaign

CABA – the Chartered Accountants’ Benevolent Association – provides practical, emotional and financial support for chartered accountants and their families. The charity is often the first point of contact for accountants seeking help.

In autumn 2013, CABA asked bda to build on proposed ideas around a festive campaign to targetthe 140,000+ ICAEW members they support worldwide. The campaign had to be Christmassy and visually engaging, but also needed to convey CABA’s core values.

The countdown to Christmas

We were pleased to enter into the Christmas spirit a little earlier than usual and pitched a dynamic online advent calendar as the core focus of this project. Additionally, the online calendar was to be supported by email campaigns to CABA members.

Christmas sparkle

From design to development, we created a calendar with real festive flair. The design itself centred on a visually-engaging, hand drawn Christmas scene, before we used HTML5, CSS3 and JavaScript to bring it to life – with each window sparkling on a click. Additionally, when a visitor engaged with the advent calendar, animations and special effects appeared – and every time a door was opened, a targeted and relevant piece of content appeared, supporting accountants and their families during the Christmas period.

We also locked the site down so visitors were unable to skip ahead and open all the doors.

Our digital manager, Rob Jarvis, said: “This project took just two weeks to plan, design, test and build. We worked quickly to meet the 1st December deadline and as a result, created this very attractive and engaging, fully animated piece.”