CABA – the Chartered Accountants’ Benevolent Association – provides practical, emotional and financial support for chartered accountants and their families. The charity is often the first point of contact for accountants seeking help.
In autumn 2013, CABA asked bda to build on proposed ideas around a festive campaign to targetthe 140,000+ ICAEW members they support worldwide. The campaign had to be Christmassy and visually engaging, but also needed to convey CABA’s core values.
The countdown to Christmas
We were pleased to enter into the Christmas spirit a little earlier than usual and pitched a dynamic online advent calendar as the core focus of this project. Additionally, the online calendar was to be supported by email campaigns to CABA members.