A pharmaceutical rebrand and all that goes with it…
AAH Pharmaceuticals is the UK’s leading distributor of pharmaceutical and healthcare products and services to pharmacy, hospitals and dispensing doctors. AAH recognised that its network of independent pharmacies was struggling to compete with the wide range of services offered by chain pharmacies. In a bid to overcome this, AAH harnessed the collective power of the independents, to offer a greater range of services, create a more influential ‘voice’ locally and nationally, and become more competitive.
More services, more marketing power
This new proposition and brand, Careway, now allows the network of independent pharmacies to access and provide services including, flu vaccinations, blood and cholesterol monitoring, and diabetes and smoking cessation support. This is promoted and backed by AAH’s greater marketing power (national campaigns, in-store magazines and POS), and service support.
This proposition also helps independent pharmacies to deliver on the recent NHS five-year view, geared towards localised services and better access to services for patients.