Click Distribution had earned a reputation as one of the leading distributors of toys and collectibles in the UK, but its sales operations needed a makeover. A significant proportion of sales were still made offline, partly owing to Click’s outdated website.
With a goal of moving more sales online, Click Distribution needed a more streamlined, user-friendly website for their customers, including e-commerce functionality and full integration with its accounts package, Sage 50.
This would improve the shopping experience and encourage customer loyalty, as well as reducing costs and pressure on HR resources.
Building the most effective website relied on first understanding how users interacted with the old site and identifying weaknesses. We needed data insight: browsing trends, general traffic, user flows and drop-offs.
Together with analysis of the competition, we used this information to create a site with a bespoke sign-up process, order handling and various cost algorithms to dynamically handle unique price lists and features.
We deployed Magento, an open-source e-commerce system, customised to the client’s needs, and managed a third party integration specialist to create the interplay between the site and the client’s accounting software.