Ingram Micro HP Route 1

Points means prizes at Ingram Micro

When you’re very big and very successful, it’s all too easy to get stuck in a rut. Unless, that is, you’re working with an agency who thinks a little differently!

Ingram Micro, the world’s biggest technology distributor, was looking for a new way to engage with thousands of reseller customers in the UK.

Not only that, its internal team needed to stay up-to-date with the latest offers and solutions from IT giant, HP – so they could help their reseller partners sell more.

Which is exactly what happened.

HP Route 1 was the very first time Ingram had taken a campaign-driven approach.

It was the first time they’d created an online leaderboard for internal sales and resellers.

It was the first time they were able to truly measure success. And it was the first time they’d seem such excitement from both client and customers.