Ingram Micro Device Guru Website

Articulating the benefits of the vast Microsoft device portfolio is no simple task.

Tablets , laptops, phones, PCs – there’s a huge range of options and a massive amount for would-be sellers to know.

Plus, because product specs and discounts are constantly changing, Ingram needed a dynamic web environment that wasn’t just easy to navigate or reflected the best of the Microsoft brand, it also had to be a place where its internal teams and reseller customers could go to learn.

Of course, it’s not just about look and feel. The site is engineered to engage.

Pride of place goes to Ingram’s “leaderboard” incentive programme.  A streamlined new registration process speeds resellers through sign-up, and an ongoing digital campaign keeps them coming back to check out their league position.

Not only that, a new “badge” system encourages interaction with the enhanced knowledge centre – so internal sales and reseller audiences stay up to speed on the latest and greatest.