With a target audience of technical contacts as well as marketers, VoiceVault knew its website wasn’t making the grade. Its voice biometrics are industry-leading solutions yet its website was underselling the business and falling short. In the winter of 2013 VoiceVault decided to rebrand and bring its website up to speed, to convey its premium offering in the clearest possible way.
Options, pros and cons
The site had to call out to marketers and IT managers alike so we suggested a number of options that did this in terms of ‘look and feel’ and the site structure. We clearly presented the pros and cons of each option, VoiceVault made its decision, and the project was underway.
After a few months spent developing the site – along with wireframing, collaborating, liaising, emailing, calling and meeting regularly – the projected was completed. The newly-enhanced site launched in April 2014 and the reaction from VoiceVault has been incredibly positive.
What made this project different? We also created an impressive bespoke plug-in for the new WordPress-based website so the content could easily be managed by VoiceVault, without needing support from the bda team.