Data

Driven by data
Inspired by imagination

The right answers inform your digital marketing strategies - and are found in data; your own and your customer’s.

That’s why, at the beginning of every relationship, we start with a discovery process. We listen to you. But more importantly, we listen to your audiences.

Time on page Bounce rate Page views New visitors
60 80 15 15
70 50 50 75

We collect the best data, using the best tools.

What data is there

First we find out what data is available – it could be from social sources or your own CRM. Then we analyse it – looking for patterns and insights.

It might not always be about you. It could be about your competition or what they have for breakfast.

That’s ok. It pays to know everything.

All of it matters.

What can we find

It’s amazing what we can uncover.

Like where the really good conversations are happening – the ones you want to be involved in; the subjects capturing your audience’s attention; what they feel about your brand, and how they’re spending their money.

Where will it take us?

Once we know where everyone stands, we’ll know what direction to take, the tone of voice we need, the technology to use and the strategies to employ.

Then it’s all down to the imagination!