Strategy

Where are we going, and what’s the plan?

Let’s be honest. It’s easy to talk about customer
engagement and two-way conversations.
And we do, because it’s often the end game.

But marketing in the digital age is no walk in the park. It’s a complex marriage of creativity and technical skill.

Process matters. A lot. To deliver on time and in budget – and to take the pain away.

Here’s what you can expect from us.

Time on page Bounce rate Page views New visitors
60 80 15 15
70 50 50 75

Understand

Understand where you are today, so we can take you where you need to go tomorrow.

We'll get to know your business, challenges and objectives. We'll probe (in the nicest possible way), ask tough questions and audit current activities.

Research

Research your markets, competitors and audiences to build a complete picture of your challenges and opportunities.

It'll be done expertly and quickly. We don't waste time.

Present

Present our campaign recommendations. Having distilled everything you've told us, and all the things we've learnt, our proposals include everything you need to make the decision – from business case through to outcomes, costs and timelines.

Develop

Develop the (award winning) assets and tools. Here's where the creativity and technical skills comes in. Content, wireframes, scamps, storyboards, technical specifications and prototypes are created and reviewed.

You're involved at every stage, and nothing's complete until you sign it off.

Create

Create the assets and build the interfaces, web pages and apps. The campaign's taking shape, and everything's tested – for usability and platform compliance. Then tested again. We're ready to launch.

Analyse

Analyse the impact of the campaign. Have we done what we said we'd do? More to the point, did it achieve your objectives and generate the kind of results we all expected? There's always room for improvement. And we're always happy to do it.