Merging AAH’s seven websites into one, to create a streamlined, function-packed and attractive site, in turn raising AAH’s appeal to its existing and new customers.
AAH required its existing fragmented web presence to be integrated into a single site that could serve its wide range of users: from independent pharmacies across the country, to dispensing doctors, hospital pharmacies, suppliers, consumers and staff.
Additionally, this included a members' area where all services available to the pharmacist is supported online including all procurement, online training and various functions, made accessible through a single login point.
This intricate brief presented a number of challenges and opportunities, but by applying a methodical approach each need was matched with a solution by our development team.
The crux of the site is a custom-built content management system that allows staff to maintain its vast number of pages around the clock, with support by bda. It is designed to allow the many thousands of users to have varying levels of access and permissions to view or edit the pages.
But to enable, for the client, maximum return on investment, bda did not stop at simply building a site and 'handing it over'. We provided AAH staff training on how to write for the web, how to best use the content management system and created, and continue to create, graphics, logos and artwork to fit the AAH corporate identity and topical developments in the pharmaceutical and health industry.
Another of AAH’s requirements identified by bda was one relating to both its internal staff and external customers, predominantly pharmacies that subscribe to AAH services.
Both user groups require access to an easily updated library of stationery and campaign material – for example business cards for staff or promotional posters for pharmacy use. And for AAH itself to market its various health services to its customers it needs to offer branded and topical literature in an easily orderable format that can be billed directly to those ordering.
Identifying this demand, bda implemented its Print on Demand, or Marketing Toolkit, package and assimilated it into the new AAH website.
Through an already-familiar internet browser, the AAH user can peruse a selection of stationery specific to their user settings and place an order to either create a downloadable file at that point, or send it on for printing and delivery, with automatic billing against their user account.
The result for AAH is a uniquely usable product it can offer to its customers, putting it ahead of its competitors.