Countrywide Consumer Campaign
Helping award-winning Countrywide keep its eyes on the prize with the right marketing campaigns.
Overview
Countrywide, the UK's largest and most successful property services group, is the umbrella company for more than 40 high street estate agency groups, while as a company in its own right, it provides a comprehensive range of financial and property-related services.
Its needs are therefore various and vast, coupled with the fluctuations and ever-changing property market, meaning marketing campaigns have to be quickly responsive, sensitive to market factors and, in recent times, optimistic in the face of a difficult economic climate.
Another bda campaign highlighted Countrywide’s array of awards received for its financial and property solutions and winning the public’s confidence in an external survey.
The client’s achievements were as a result translated into the lively and leafy, using a suburban-themed topiary concept, representing its outlook of continued growth.
