KTM Advertising
Turning dynamic concepts into high-octane promotional artwork – driven by a lasting relationship with this global company.
Overview
With its headquarters in Austria and a market spanning the globe, KTM has a history of pioneering motorcycle technology, particularly the off-road sector, for more than 50 years.
As a brand with a well-established, unique and unmatched appeal, it is essential KTM advertising complements this requirement while remaining fresh and contemporary.
bda achieves this by working in partnership with KTM to develop artwork around compelling and energetic photography showing the company’s ethos to the full.
Complementing this imagery with raw and racy graphics and no-nonsense catchlines keeps the KTM appeal alive.
A notable consumer campaign for KTM UK is for its Orange Days – promotional events to attract customers to KTM dealerships.
The concept draws on KTM’s orange and black corporate colours and the universal appeal of a special occasion offering consumer incentives.
Orange Days’ ongoing success for dealerships and riders sees the campaign run from year to year and go from strength to strength.
