Red Commerce
Recruiting and securing the right customers for Red Commerce’s recruitment solution.
Overview
A concept that doesn’t necessarily tick tangible boxes can be a challenge – and with Red Commerce, bda was faced with turning an altogether different and unique recruitment package into a profitable project.
As specialists in the recruitment of SAP experts, Red Commerce uniquely offer, through its Red Solution product, a holistic approach to enlisting, setting up and managing a complete team for a specific client project. Since the campaign’s audience is predominantly IT-orientated, a PURL website was regarded as the most suitable marketing method.
Seeing Red Solution as an entire recruitment package, bda determined a number of concepts for the campaign themed around the heart of Red Commerce’s success: the right people for the job. And having a close relationship with Red Commerce, it was deemed necessary to reflect the client’s positive and friendly culture.
Using a popular 'guessing' board game and matching catchline, artwork was developed into a PURL site complete with video, case studies, white papers, blogs and news. After an initial e-shot this was further tailored to the Red Commerce’s customer database and a secondary e-shot was dispatched.
Website
http://www.therightsapteam.com
