Wellbeing \ 21 February 2019
BDACHAT #53 \ 11 February 2019
Our story-told creative formula fuels your connections, builds customer advocacy, and makes you stand out – for all the right reasons.
ONCE UPON A TIME
People have been telling stories for thousands of years, from caves to campfires. They connect us on a deeper level, and every culture uses storytelling to pass on knowledge across generations. From childhood fairy-tales to ideas and ideologies, stories connect us.
And stories shape who we are.
Why stories work
There’s no better way to connect with your audience than with a story, after all 65% of our conversations are made up of stories. They’re a powerful way to unlock emotions, develop rapport, and get customers to act.
And it’s your stories that sets you apart.
There’s a story in us all. to find them, we talk to you – get to know you and your audience - understand your company, your brand and the needs of your customers.
We want to discover what makes you, and your customers, tick.
HOW WE USE STORIES
Through our questions and our brand story formula, we tease out your stories and inject them into your campaigns – so people will sit up and listen.
We’re just wired to connect with them.
YOUR NEW BEGINNING
Through understanding your audience and your objectives we use our formula to find the emotions experience and promise you want to make to your customers to develop your story.
It builds – or rebuilds – loyalty, reputation, and sales.