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Marketing

How to re-energise your sleepy audience

16 April 2019

By BDA

Whether your audience is B2B, B2C, B2B2C, or any other combination, you won’t hit your sales and marketing targets if they aren’t engaging with you.

If your marketing efforts fall flat – or worse, are ignored in favour of your competition – then it’s more than just a campaign on the line. It could be your brand’s reputation, your job, or even the company itself.

Hitting your audience in the right way is essential to your continued success.

But how do you re-energise an audience that’s bored or sleeping through your efforts?

Start speaking their language

You might think that repackaging your product or service offering is the way forward. After all, shouting about the latest tech or showing off how your product is best-in-class seems a no brainer, right?

Wrong.

Unfortunately, spouting what you can do isn’t going to capture the hearts and minds of a sleepy audience.

You need to demonstrate what they get by using you – specifically, how they can solve their problems with your help and guidance.

And get to know them

When you understand them – really understand them – who they are, what they need, what their expectations are, and speak directly to their pain points, you can show how you empathise with their situation.

It'll make a sleepy audience sit up and take notice.

They aren’t being bombarded with product features and benefits. They’re being spoken to on a personal level that speaks wholly to them. That understands where they are and where they want to get to.

They see themselves as the hero of their story, and with your guidance, can overcome their problems and achieve their goals.

The next step

Ready to start digging deep and asking the questions to understand your audience?

We can help you through the process with our brand story workshop.

Find out more here.

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