Creating a cutting-edge website
Why the client came to us
The original Michael Graham website – developed in 2006 by BDA – was no longer fit for purpose. With social media and advertising, website traffic increased year on year, and Michael Graham wanted to improve on the original.
A key point of the new build was optimising it for seamless UX on mobile, as over 60% of Michael Graham's traffic came from mobile devices.
In a crowded marketplace, they wanted to be differentiated.
WHY they chose BDA
How we helped
Michael Graham's website set the bar in estate agency, and needed to not only refresh the look and feel, but also needed:
- The ability to deliver more dynamic content, including video
- To be more immersive and account for increased mobile traffic
- To enable in-house content management
They knew BDA could highlight their excellence, local knowledge, and demonstrate their high value to their clients.
Where they are now
Michael Graham is about more than just listing a property. Their new website aids their users' journey, provides them with real value, and allows them to enjoy a new online booking system, lifestyle section, and bespoke destination for buyers.
By scaling back the text, the website lets photography and video showcase the best of Michael Graham.
Winner of Mobile Excellence Awards, October, 2018!
Awarded by Awwwards and Google.
What the client felt when the work was done
"There's a reason we went back to BDA for our new website. We know they have the capability and expertise to deliver to our brief."
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