Producing a video that launched a campaign
Why the client came to us
They needed to raise awareness of their Orchestration Network service and introduce it to consumers in a way that was understandable. They decided a video would be the best approach, but they weren't sure exactly what the best approach would be.
WHY they chose BDA
How we helped
Verizon knew they wanted something different, and so they chose BDA – a quirky British agency – who could bring a new flavour to the table. In response, we came up with a number of concepts and the scope of the project grew with our ideas and imagination.
We ran the entire production, and organised everything from directors, producers, cast, crew, sets, props, designs, filming, and post-production.
The final film blew everyone away!
Where they are now
One of the core components throughout the script and concept was a white Verizon cube – a metaphor for their Orchestration service – and something which appeared in each of the rooms in one form or another.
It had the potential to become something standout and truly unique and went on to launch a whole new campaign.
What the client felt when the work was done
"The ThinkBDA team met every challenge with enthusiasm and creativity that helped drive a combined online and direct mail brand awareness marketing campaign. The new, innovative campaign helped us break into new opportunities that were not open before."
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