It's the most wonderful time of the year!
"Advent" is a Christian tradition that counts down to the birth of baby Jesus - but today, it's become so much more than that.
Advent calendars aren't just full of chocolate. You can get ones full of tea, gin, and even diamonds for a cool £1.2 million!
But festive traditions have stood the test of time and are now as varied as they are effective.
From reaching out to your customers with hand-written Christmas cards or changing the graphics on your website to represent snow, many marketers spend the previous year planning their Christmas campaigns.
Have you heard of the latest festive campaigns to bring people together? Some of them come from extremely unlikely places!
Check out this episode of BDA Chat to discover the playful side of the festive season!
If you have questions, topic suggestions, or anything else you’d like to share with us, please do get in touch!
As always, you can download or subscribe to the BDA Chat on iTunes here.