For many, it will be the potential rebirth of email marketing: rebuilding lists of quality customers with increased engagement rates.
GDPR is coming. It's only a few weeks away now, so we've discussed this hugely important piece of legislation in our latest episode of BDAchat!
It's going to affect everyone – from businesses to individual members of the public. But brands are handling this in different ways, and there are varied challenges they face.
Fundamentally, GDPR is about you being in control of your own data – rather than a company.
If you're interested in finding out more about the nitty gritty of GDPR, you can check out Chris Buck of Franklin Solicitors' talk from our Think 2018 event right here.
If you would like to download or subscribe to the BDA podcast, you can find the iTunes link here.
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