How will brands and consumers work in the future? Content is increasingly tailored, constantly evolving, and in the hands of consumers.
Generation Z makes up 40% of the UK consumer population, and they don’t behave like the older generations.
With easy-to-access platforms like Instagram and Snapchat pushing out Twitter, Facebook, and email, Generation Z – and Generation Alpha – are changing the consumer landscape.
Consumers of today want their bespoke content now. They want to be surprised and delighted, with new features added regularly. Fewer ads, more content-rich, and utterly bespoke is the technology that’s leading the race. Sending an email isn’t going to cut it for much longer.
Staying relevant to the trends – and getting on board early – is the expectation of Generation Z. That’s powerful.
Check out the latest episode of BDA Chat where the team discusses the shift.
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