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How brands have grown into powerful, emotional consumer experiences

11 May 2018

A brand is more than a name or a logo. According to David Ogilvy, it's the intangible sum of a product's attributes, and great brands create strong, emotional connections with consumers.

From £80 bottles of water to the experience of shopping, brands have come a long way from differentiating who owns what produce.

It's more than a product, logo, or name: it's an experience, a movement, a psychological connection. "Things are not what they are, things are what we think they are."

Brand perceptions can shift and grow over time, and with the rise of influencers and brand ambassadors, every day consumers now want to be associated with a brand – even going so far as to having tattoos put on themselves!

In this episode of BDA Chat, the team discusses how brands are defined, what they mean to people, and the value they bring.

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