Working on any project is rarely plain sailing. Sometimes you have to persevere even when all hope seems lost...
The BDA team get together to talk about one of their absolute passions: video.
From script to scope, video can bring so much to marketing, especially when paired with an amazing soundtrack that brings real emotional weight. But there are often pain points when creating a video project, and staying on target isn't always easy, especially when you hit walls or ideas aren't quite working.
Lee Williams, Head of Motion Graphics at BDA, talks through his tips for keeping the end goal in sight, whether that's keeping at it and pushing through, or taking a break and allowing the idea to breathe.
If you would like to download or subscribe to the BDA podcast, you can find the iTunes link here.