According to Forrester, one of the world's leading research and advisory firms, customer experience is defined as: "How customers perceive their interactions with your company."
But what do we think?
Join us for this month's podcast as we discuss our views on what customer experience is all about and the fundamentals to achieving a happy customer. Ranging from how you use your social channels to maintaining consistency throughout your brand.
As always, we'll have a quick round up of some of the latest news that's interesting us – this month it's Cannes Lions Festival 2017 and the celebration of iPhone's 10th birthday!
If you would like to download or subscribe to the bda podcast, you can find the iTunes link here.