You have to do something different. You have to grab people's attention
Our latest episodes of BDA Chat discusses everything PR and viral marketing - is it good? Is it bad?
Controversial ads aren't anything new. With the likes of, "the Gillette ad," Paddy Power digitally "painting" a polar bear, and, "is your body beach ready?", Marketers have been pushing boundaries for years.
Will you dream crazy and push controversy? Or are you trying to create a positive movement?
So why would brands put their necks on the line in this way? Is it a deliberate decision or was it a regular campaign that had massive ramifications?
How do viral campaigns start?
And is all PR really good PR?
Join us for this episode of BDA Chat to find out.
If you have questions, topic suggestions, or anything else you’d like to share with us, please do get in touch.
As always, you can download or subscribe to BDA Chat on iTunes here.