By BDA | 2 January 2019

Talking AI: Creativity in technology

Creativity is personal, subjective, and distinctly human, right?

While Artificial Intelligence (AI) has evolved in leaps and bounds over the years, there is no way you’d confuse a piece of AI for a human, right?

Blurring the lines

Yet, Lexus was able to programme a machine to write the world’s first AI-scripted ad.

Against the odds, the ad certainly had very human emotions.

Even if a machine isn’t itself capable of feeling emotions, it can certainly replicate them.

Creativity is no longer solely human

Over the years, machines have tried to replicate other human creativity – particularly in the arts. Toyota’s robot playing the violin is equal parts jaw-dropping and disconcerting.

And they’ve even become, to some extent, “pets.” (It won’t kill you. Promise.)

Vector, the latest robot from technology company Anki, has taken WALL-E like reactions and elevated them to the next level.

Its expressions are more than just life-like. You really feel like it’s alive.

And even Google Assistant can call to make appointments or restaurant reservations for you, while maintaining all the inflections and pauses of a real human, so the person on the other end of the phone is none-the-wise they’re talking to AI.

We can see AI getting more and more intelligent all the time – even chat bots are more sophisticated now than they’ve ever been. Quite often, you never need to deal with a real person because the chat bot can meet your needs.

So, what’s the future for AI?

With self-driving cars on the horizon, are we at the dawn of being chauffeured by robotic butlers à la The Jetsons?

The growth of machine learning begs the question: Can we share our humanity with a machine?

We ought to consider that question carefully, as chances are it’ll happen sooner rather than later.