Podcast | BDACHAT #30
Our top picks from Cannes Lions 2018
By BDACHAT | 23 March 2018
A strategy exists to solve a problem first and foremost – here's our take on developing a great one!
Strategies and goals are NOT the same thing. Strategy is much more long-term, but it's not something you can launch and then forget about. Great strategies need to constantly adapt and evolve to an ever changing marketplace, with ever changing consumers and competitors.
At BDA, we begin developing a strategy with "seek". We look at all the information and ask questions of it: what's the problem? What are you trying to achieve?
Lengthy strategies require a number of reactive review points where it can be adjusted as necessary. Everything is changing around us, from technology and websites to consumers and their expectations.
For more on strategy and helpful methodology, watch Camilla's Think 2018 talk here
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