Podcast | BDACHAT #3
The one where we all talk about being risky
By BDACHAT | 11 May 2017
Each campaign we create, each film we produce, each word we write is drawn from inspiration, but where does that inspiration come from?
That's the question we're asking in the April edition of our bda podcast and it's no surprise to hear us say, as an agency, inspiration is all around us – it's the people we pass on the street, a palate of colours splashed across a poster, the complex pattern or simple design of a product. It's from the great and the glorious campaigns, the ones which went wrong but didn't mean to and the one's which went wrong but still flourished. It's from authors and articles, conversations and culture, it's from the everyday activities that make up our day-to-day life.
It really is everywhere.
So in this month's podcast we touch on the topics most inspiring us:
But the real question is not what inspires us but what can we do that's going to inspire others? A strategic vision to create a journey for the user that makes them want to return, discover more and challenge boundaries.
Inspiration is personal, so if the concepts we deliver inspire more than one person, the customer experience is just beginning.
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